Archives for March, 2009
Out Of Sight, Out Of Mind
Posted: March 19, 2009
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Keeping In Touch With Your Customers
There is no doubt that if we don’t bother to keep our customers interested and in communication, sooner or later, we will lose touch with them and that may jeopardize our brand recall when it is most needed, not to mention the bottom line. Read More…
What Is A Content Management System?
Posted: March 19, 2009
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CMS Power
A CMS is a software system used for content management. Content management systems are deployed primarily for interactive use by a potentially large number of contributors. For example, the software for the website Wikipedia is based on a wiki, which is a particular type of content management system. Read More…
Making eCard/eDM Work For You
Posted: March 19, 2009
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Timely, Effective & Relevant Communication Strategy
It’s festive season again, and what a great opportunity to stay in touch with our customers and friends with just a simple gesture of festive greetings with an eCard or eDM (electronic Direct Mail), which is basically a custom-designed postcard but sent via email. Read More…
When Is A Website Revamp Due?
Posted: March 19, 2009
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Keeping Up-To-Date With The Times
Most of the businesses (profit or non) nowadays have an online presence as an effective communication medium to reach out to their customers. It’s one of the most cost effective ways to build brand awareness, loyalty, sales, community, etc. However, if the site is more than a couple of years old, it’s a good time to consider doing a revamp to update your site so that your branding, information and initiatives remain relevant with the changing times and needs of your customers. Read More…
What Makes A Logo Work?
Posted: March 19, 2009
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Rethink Your Logo Design
It’s hard to say exactly when logos went from being essential but lackluster business tools to the international graphic design superstars they are today. Was it in the early 1990s when teenagers around the world began tattooing Nike swooshes onto their ankles and arms? Or was it earlier, in the 1970s, when a generation of women took to heart actress Brooke Shields’ proclamation “Nothing comes between me and my Calvins” and made logo-imprinted jeans shirts, and handbags a billion-dollar industry? Read More…
