MOOPH
ENEWS JULY 2007
Tectura

FEATURED CLIENT: TECTURA

Marketing Campaign eDM

Tectura is the world’s leading provider of Microsoft-based ERP, CRM, and technology solutions – delivering industry specific business solutions across the globe.

Committed to delivering integrated solutions with a positive impact, Tectura assists growing companies as they transform their business goals into reality.

With business process, industry, and technology expertise, Tectura has helped more than 5,000 companies all over the world achieve process improvements, greater effi ciencies and clear competitive advantage.

MOOPHSTUDIOS is entrusted to design their electronic Direct Mailer (eDM) for their ongoing marketing campaigns.

We are glad to add Tectura to out list of valued clients.

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PRO TIP: WEB STANDARDS

What Every Website Owner Should Know About Web Standards

Not long ago, all web pages were designed with HTML tags. Then CSS took the presentation styles out of the HTML tags and into style sheets, expanding the visual capabilities of web pages. HTML has now grown into XHTML, a more mature and stable version, and with it comes some new ways of using and thinking about tags in web pages.

Web standards not only tell Web authors how to code Web pages, they also tell user agents (something used to read the Web, like a browser) how to interpret and display that code so that users can read Web pages. Web standards are a way to make sure everyone is following the same rule-book - a way to mediate the Web.

Validating a website is the process of ensuring that the pages on the website conform to the norms or standards defined by various organizations. Validation is important, and will ensure that your web pages are interpreted in the same way (the way you want it) by various machines, such as search engines, as well as users and visitors to your webpage.

Conforming to standards and regulations is one of the many ways you can make your website universally understood. Make sure your codes and styles validate across the board. That means they have to meet the "strict" standards set by the W3C Organization and pass a variety of validations for CSS and XHTML.

In simple terms, validation ensures that your website complies with the standards accepted by most web designers. That also means that it will be accessible to more people, across more web browsers and operation systems. Having an accessible website is also regarded as good web design practice. As you can see, having a validated website has its definite plus points.

To help you validate your site, here is a quick 3-step checklist:

  1. Validate HTML/XHTML
  2. Validate CSS
  3. Validate Links (check for dead links)

More standards information is available at the Web Standards Project and the W3C.

Referral Program

CLIENT REFERRAL PROGRAM

We have been blessed by the fact that 85% of our business are from referrals by our clients and friends. Our objective is to increase that to 100% by the end of 2007.

This strategy will allows us to focus on providing exceptional services to our clients and passing our savings on marketing & sales cost back to both our clients and referrers.

We know you must have a few friends who are just like you, one who appreciates great design, services and value-added online solutions, cutting-edge Internet Technologies, or one that is looking for professional help in revamping their website and/or developing their online presence.

It would be great if you could point them our way or refer them to us via the Referral Program page.

Don't forget to let them know that you had refered them to MOOPHSTUDIOS and that we would be in touch shortly.

Once we have something arranged, we will send you a thank you gift.

Refer Now  


MOOPHSTUDIOS: YELLOW BANANA

It has been a while since we last updated our site, and to be precise, about six months ago. We have been really busy with looking after our clients and partners, as well as settling down at our new office.

The current release design is affectionately codenamed as "Yellow Banana" by our team, has now been brought up-to-date.

We are planning for a Flash Version Release V.5 of our website and we invite you to let us know what you want to see at our website, or even just drop us a line or two.

We appreciate all feedback and comments, even negative ones.

As we are very fond of Yellow Banana, we may just keep it when we launch the our new Flash version to cater to visitors who just prefer a HTML site.

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