WMA Outstanding Achievement	SUMMIT MEA Best Of Category	IMA Outstanding Achievement

FEATURED CLIENT: ONE (SINGAPORE)

Multi-Award-Winning Website

MOOPHSTUDIOS IS GLAD TO ANNOUNCE THAT AS OF TODAY, THE ONE (SINGAPORE) WEBSITE HAS WON THREE INTERNATIONAL AWARDS FOR OUTSTANDING ACHIEVEMENT FOR EXCELLENCE IN THE DESIGN, DEVELOPMENT AND IMPLEMENTATION FOR WWW.ONESINGAPORE.ORG.

In July 2007, the Interactive Media Awards recognized the highest standards of excellence in website design and development and honored ONE (SINGAPORE ) and MOOPHSTUDIOS as the winner of the IMA Outstanding Achievement Award under the 'Community' category.

In August 2007, the Make Poverty History Singapore website won the Summit Marketing Effectiveness Award for Best Of Category (Public Service).

In Sept 2007,the said website was selected as the winner of the Web Marketing Association's 2007 WebAwards for the Outstanding Achievement in Website Development.

ABOUT ONE (SINGAPORE)

Stand Up And Speak Out Against Poverty

ONE (SINGAPORE) IS A NOT-FOR-PROFIT ORGANIZATION THAT IS DEDICATED TO RAISING PUBLIC AWARENESS AND TAKING CONCRETE ACTIONS TO MAKE POVERTY HISTORY.

In 2000, leaders of 189 countries signed the Millennium Declaration, a global plan to halve extreme poverty by 2015. Yet, every day, 50,000 people die due to extreme poverty. Ours is the first generation that has the means to Make Poverty History. We need more and better aid, debt cancellation, fair trade, gender equality and public accountability.

ONE (SINGAPORE) continues the mission to raising public awareness and taking concrete actions to help Make Poverty History in Singapore.

On Saturday 7.7.7, local celebrities including Daniel Ong, Lim Yu Beng, Kumar and Koh Chieng Mun joined ONE (SINGAPORE) to test Singaporeans on their knowledge of global poverty and find out their views.

MOOPHSTUDIOS supports the effort right from the very beginning, on a pro-bono basis. We sponsored the design, development and maintainance of the website, which is indeed, one of our proudest work.

If you would like to join us to make a difference, please visit www.onesingapore.org to learn more.

Launch Site 

PRO TIP: OUT OF SIGHT, OUT OF MIND

Keeping In Touch With Your Customers

There is no doubt that if we don't bother to keep our customers interested and in communication, sooner or later, we will lose touch with them and that may jeopardize our brand recall when it is most needed.

However, that doesn't mean just blasting our customers with boring information regularly. If we were to take on this challenge, we must ensure that our content are interesting, useful and relevant to our customer, offering something of value to those who read it. Take time to research and put together proper content that not only has substance, but presented professionally.

And to ensure a consistent experience, our newsletter must be regular. Decide if it will be a monthly, bi-monthly, quarterly or bi-annually and stick to that schedule of delivery.

We get frequent questions from clients and partners wanting to use HTML email (such as this newsletter) for their e-newsletter for marketing purposes or just to keep in touch with their customers. Here are a few services we are familiar with that can help streamline the process.

Online HTML Email Delivery Services:

Usually offered on a subscription basis, these online Application Service Provider (ASP) offers a full-feature suite of services that includes auto unsubscribe, campaign and database management, tracking and reporting, etc.

iContact	Constant Contact	Responsys	Mail Chimp

Regardless of which service you use, you should be comfortable working in HTML. At Moophstudios, we lay out our monthly newsletter out in Adobe Dreamweaver. The resulting raw HTML is then pasted into Direct Mail, a mailing list management and mail delivery software for Mac OS X (http://ethreesoftware.com/directmail/). More below...

In-House HTML Email Software:

Keeping with the theme of email campaigns: If you want to produce and send a home-grown email newsletter directly from your computer, take a look at the following list, which is usually less comprehensive than ASP services above and may not include comprehensive management and tracking and reporting features, but are usually easier to use and can be a great starting point if you planning for your very first mailing list campaign in-house:

Direct Mail	MaxBulk	MailList Controller Free

The list above is by no means exhaustive and you can find more by searching either on Google or at http://www.download.com. Most services and/or applications come with free trial, so do give them a go to see which suits your needs best before deciding on one.

With this set of tools, you should be able to stay ahead of the game and keep your customers coming back interested and looking forward to getting your e-newsletter regularly.

YEA ON OPEN SOURCE CMS

YOUTH ENTERPRISE ACADEMY IS A BOUTIQUE TRAINING ACADEMY THAT CONNECTS ENTREPRENEUR CLUBS FROM PRIMARY TO TERTIARY INSTITUTES.

YEA provides specialized quality Innovation and Entrepreneurship programmes complete with practical platforms for a holistic continuity programme.

Youth Enterprise Academy has just launched their new revamped website at http://www.yea.sg.

Designed and developed by Moophstudios, on one of the most powerful Open Source Content Management System called "Joomla!™", which is used all over the world for everything from simple websites to complex corporate applications.

Joomla! has one of the largest user bases in the CMS world, with millions of installations on sites ranging from the United Nations, to Porsche to zillions of hobby sites.

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