It's festive season again, and what a great opportunity to stay in touch with our customers and friends with just a simple gesture of festive greetings with an eCard or eDM (electronic Direct Mail), which is basically a custom-designed postcard but sent via email.
An eCard/eDM can be customized for the following use:
1. Stay in touch with customers with holiday or festive E-Cards
2. Send occasional promotions e-Direct Mail
3. Send Invitations eDM to events, fundraisers, and webinars
4. Send Reward E-coupons to loyal customers
5. Tell customers about new products and services
Create eye-catching eCards for your special holiday greeting with attractive and strong promotional offer can help keep your brand fresh in the mind of our customers for the holiday season.
Email is the best way to keep in touch with your customers. Make sure they know about new products and promotions. E-Coupons sent by email are a great tool for stimulating visits and new purchases.
Keep your support base engaged with professionally designed eCard/eDM. Reach out for fund raising drives, keep them informed of specials events and encourage frequent visits (drive traffic to your website) and offer special promotions (boost sales).
Not only is the process of creating and delivering your message can be fun and simple, if it is done right, you can be confident your message conveys the experience your site offers. Join the thousands of e-Commerce site and other B2B and B2C businesses that use eCard or eDM to build their businesses and stay in touch with their customers.
This is one of the most cost-effective marketing strategy you can develop for your business, which can have a direct effect on your ROI as this is one of the most trackable campaign that helps in fine-tuning your marketing strategy.
As we are reaching the end of the year with Christmas coming up in December where some businesses are scrambling to use up the remaining of their marketing budget for the year, you may end up securing their businesses with just a festive promotional eCard offer that they couldn't resist to pass on. The point is, if you don't tell them about your offer, they wouldn't know.
All design houses need time to do their best work, and would be able to help consult on what's the best strategy to embark on, including the technology and timing as well as designing an effective campaign with consistent branding.
This is one strategy that requires a consistent attention and forward planning as we have multiple festivities, shows, events lined up for 2008. It pays to plan ahead so that you don't end up rushing a last-minute communication exercise. Talk to your web designer & developer today and there is no better time to start than now. |
