Most of the businesses (profit or non) nowadays have an online presence as an effective communication medium to reach out to their customers. It's one of the most cost effective ways to build brand awareness, loyalty, sales, community, etc.

However, if the site is more than a couple of years old, it's a good time to consider doing a revamp to update your site so that your branding, information and initiatives remain relevant with the changing times and needs of your customers.

It is generally a good time to do some housekeeping with regards to the timeliness and relevancy of existing contents, consider making full use of new Internet Technologies in reaching out to your customers, streamlining processes, and perhaps, to realign the look and feel of your online presence to your current vision and business direction.

This is especially important for a website that has not been updated for a while (out-dated content or style), or one that was not professionally designed and developed to begin with.

Chances are, in the two years of your growth, you would have outgrown the existing site's usability or features (or lack of). It's time to consider incorporating such functionalities as an e-store with payment gateway, e-newsletter, advertising banner program, search engine optimization, image gallery, blog, content management system, to enable your site to be more useful, with a higher return on investment ratio.

Or simply, to present a fresh new look for 2008 as you embark on your next phase of growth and new business initiatives.